Jim prepared an in-depth analysis of Herc-U-Lift sales and customer service personnel. He was able to compare our results against industry standards and suggest strategies to improve any deficiencies. Jim, having performed many of the jobs our people do, was able to effectively train employees by using real examples from his dealership and sales experience. He truly understands the challenges our people face in the market and provided the strategy to improve our performance. I strongly recommend the use of the mystery shopper program to any dealership that wants to truly promote superior customer service. I have signed up for ongoing training.